Freeman
This article was originally published in The Rose Sheet
Executive Summary
Beautiful Skin Dewberry and Peppermint Hydrating Toner products currently shipping to retailers. The alcohol-free toner "gently removes all traces of dirt and makeup and clarifies skin texture," the company said. The 8 oz. toner bottle features clusters of blue dewberries with yellow flowers on a cerise background, and coordinates with the packaging for the rest of the Beautiful Skin line. Freeman is planning "heavy" print, TV and radio advertising for the line, which will feature the toner as well as the recently launched Beautiful Skin Sugar Cane and Guava Alpha-Hydroxy Peel-Off Masque ("The Rose Sheet" July 4, Marketing In Brief)
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says