Johnson & Johnson
This article was originally published in The Rose Sheet
Executive Summary
Has developed more stringent manufacturing practices as a result of a recall of 56,000 7 oz. and 12 oz. bottles of Johnson's No More Tangles Spray On Detangler that were contaminated with pseudomonas cepacia, the firm says. J&J initiated the ongoing Class II (temporary or medically reversible ill effects possible) recall of the nationally distributed products by telephone April 8-11 and by letter April 18, according to the Aug. 10 FDA Enforcement Report. No consumer illness or injuries related to the contaminated products were reported, the company states. The lots that did not meet standards for microbiological purity were discovered during quality assurances testing, according to the firm
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says