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This article was originally published in The Rose Sheet

Executive Summary

"MAIN FLOOR" TV PROGRAM ON BEAUTY/FASHION will feature segments on cosmetics by firms including Sanofi Beaute, Chanel, Coty, La Parfumerie and Firmenich. According to Alton Entertainment, the West Palm Beach, FL-based producer of "Main Floor," the weekly 30-minute syndicated program will combine "advertorial" segments on beauty and fashion products with pieces on trends and personalities in the beauty and fashion fields. Approximately 30% of the program's content will be advertorial and about 70% will be editorial. About half of each show will be devoted to cosmetics, both mass and prestige.



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