The Body Shop
This article was originally published in The Rose Sheet
Executive Summary
Forest Jelly Bath Bubbles, in a thick green jelly form, "are fun to squish and squeeze...before you take the plunge," the company says. The product, intended for children, is scented with blackcurrent but "tastes terrible" and features a "Do Not Eat" label, the firm notes. The bath bubbles are part of the Endangered Species Collection, which includes animal shaped soaps and brushes. An 8.2 oz. jar is priced at $5.95 and will be available in October
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says