L'Oreal
This article was originally published in The Rose Sheet
Executive Summary
In response to Jean and David Frydman's full-page ad in the Aug. 11 New York Times charging that L'Oreal complied with the Arab League boycott of Israel ("The Rose Sheet" Aug. 15, In Brief), the company states it "regrets having given even the appearance of compliance" and maintains that it has had an "unbroken business relationship with Israel -- even when the Arab Boycott Office was blacklisting its links to Israel -- and has never engaged in discrimination of any kind in the conduct of its business throughout the world." In its two-page statement, L'Oreal says it has been "falsely accused of anti-semitism," noting that it has Jewish senior executives and staff, including "a French Jew, Charles Zviak [who] was Chairman and CEO of L'Oreal during the very period when L'Oreal is falsely accused of a company conspiracy to secure delisting from the Arab blacklist
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says