BOVINE TISSUE-CONTAINING COSMETICS MANUFACTURERS, IMPORTERS
This article was originally published in The Rose Sheet
Executive Summary
BOVINE TISSUE-CONTAINING COSMETICS MANUFACTURERS, IMPORTERS and manufacturers and importers of dietary supplements containing bovine-derived tissue are being urged by FDA to develop "plans for ensuring, with a high degree of certainty, that specific bovine- derived materials" from countries where bovine spongiform encephalopathy (BSE) exists "are not used." In an Aug. 17 open letter to "manufacturers and importers" of cosmetics and dietary supplements, FDA Interim Deputy Commissioner for Operations Linda Suydam alerted companies to the need of avoiding bovine tissues or extracts from countries where BSE, a transmissible, "uniformly fatal" neurological disease, has been reported.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says