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Chese-Pond's

This article was originally published in The Rose Sheet

Executive Summary

Extending Pond's Age Defying Complex with two lotion formulas that are said to be as effective as the original cream, which launched in February ("The Rose Sheet" Nov. 15, p. 6). Age Defying Lotion and Age Defying Lotion for Delicate Skin offer "better moisturization, smoothness and softness of the skin and a more noticeable reduction of the appearance of fine lines and wrinkles" than other moisturizers, the firm said. All of the Age Defying products contain Alpha Nutrium, a compound of three alpha hydroxy acids -- glycolic acid, hydroxycaprilic acid and acyl lactylate -- and vitamin E acetate and A palmitate. The products are packaged in frosted pump bottles with black, red and silver graphics. The formula for delicate skin has a red pump top while the top for the regular formula is black. Available in food, drug and mass outlets now, the 3 oz. bottles sell for $10.99 each

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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