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Chese-Pond's

This article was originally published in The Rose Sheet

Executive Summary

Extending Pond's Age Defying Complex with two lotion formulas that are said to be as effective as the original cream, which launched in February ("The Rose Sheet" Nov. 15, p. 6). Age Defying Lotion and Age Defying Lotion for Delicate Skin offer "better moisturization, smoothness and softness of the skin and a more noticeable reduction of the appearance of fine lines and wrinkles" than other moisturizers, the firm said. All of the Age Defying products contain Alpha Nutrium, a compound of three alpha hydroxy acids -- glycolic acid, hydroxycaprilic acid and acyl lactylate -- and vitamin E acetate and A palmitate. The products are packaged in frosted pump bottles with black, red and silver graphics. The formula for delicate skin has a red pump top while the top for the regular formula is black. Available in food, drug and mass outlets now, the 3 oz. bottles sell for $10.99 each

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