This article was originally published in The Rose Sheet
First-ever television advertisement will feature Clinique's best-selling product, Turnaround Cream, which bowed two years ago. Created by New York-based Hal Riney & Partners, the 30-second spot ad uses the image of a wave's action on a shoreline as an "analogy of the potential" of the cream, the Estee Lauder division said. The ad will roll out on network TV to 43 markets nationwide including New York, Los Angeles and Chicago from the end of August through the beginning of November
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