Aveda
This article was originally published in The Rose Sheet
Executive Summary
Holiday gift offerings will include Aveda Natural Necessities gift collections available in Aveda authorized salons, spas and esthetiques and Aveda Esthetique Holiday Promotions, available only in esthetiques. The Bath and Body Basics gift set, part of the Natural collection, has a texturized, natural cotton bag that can also be used as a bath mitt. The kit includes 8 fl. oz. Aveda Shampure, 4 fl. oz. Curessence Intensive Repair Treatment for hair, 1.8 fl. oz. Botanical Kinetics Hydrating Lotion and 8 fl. oz. Energizing Hand & Body, Shower/Bath Cleanser. The "Elegant Essences" kit includes .5 and 2 fl. oz. diffusions of Aveda Pure-fume in a green velvet bag, and is part of the esthetique collection. Prices range from $28 for the "Bath and Body Basics" kit to $48 for the "Elegant Essences" set
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says