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ELIZABETH ARDEN FINDING TRUE LOVE NOV. 1

This article was originally published in The Rose Sheet

Executive Summary

ELIZABETH ARDEN FINDING TRUE LOVE NOV. 1 in the 3,000 department store doors that sell Arden products. The new women's fragrance is made with a new technology from IFF -- "Emotion of Flowers" -- that combines the scents of two flowers into a fragrance that "is not merely a combination of the two, but an entirely new scent previously unknown," Arden said. This is the first time the technology has been used, the company said. In True Love, rose and lotus are combined "to form a new romantic essence," the company noted. The fragrance top notes are freesia, white cloud rose and lily of the valley; the heart blends jasmine, iris, narcisse and lotus; and the drydown consists of sandalwood, musk and vetiver.
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