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EXCLUSIVE BRANDS PIROUETTE BY PAVLOVA PRESTIGE WOMEN'S SCENT

This article was originally published in The Rose Sheet

Executive Summary

EXCLUSIVE BRANDS PIROUETTE BY PAVLOVA PRESTIGE WOMEN'S SCENT is bowing worldwide in 1995. Pirouette, the company's second Pavlova fragrance, will be unveiled at a duty-free show in Cannes in October. The original women's scent, Pavlova, was introduced in the U.S. in the mid-1970s. The firm purchased the license from Colonia (now Muelhens) in 1993. Exclusive Brands is repositioning Pavlova as a mass market fragrance. It will be sold in drug stores chains in the same forms and packaging but in new sizes.
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