Mouthwash CRPs
This article was originally published in The Rose Sheet
Executive Summary
Nonprescription Drug Manufacturers Association submits comments to Consumer Product Safety Commission in support of CPSC's May proposal to require child-resistant packaging on mouthwashes containing 3 or more grams of ethanol ("The Rose Sheet" May 16, In Brief). NDMA said, however, that it "strongly opposes" an effective date before May 1, 1995, the effective date for full compliance of its voluntary CRP program. NDMA maintains that "any implementation dates based on a final rule published on or before Nov. 2, 1994 would not be as effective in achieving as complete a market penetration" as through the voluntary program. CPSC stated in its proposal that the CRP rule would go into effect 180 days after publication of the final rule or May 1, 1995, whichever date comes first
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says