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Beiersdorf

This article was originally published in The Rose Sheet

Executive Summary

Extending Nivea Shower & Bath line with 2 in 1 Cleanser & Moisturizer, which "combines the cleansing power of a shower gel and the moisturizing properties of Nivea skin care lotion" in one formula, the company says. Packaged in a 7.5 oz. white bottle with a cobalt blue flip-top cap, the product contains jojoba and soybean oils for moisturizing. The Nivea Shower & Bath line also is adding Moisturizing Body Scrub, a green gel containing white cleansing beads and green moisturizer beads that "melt as the exfoliating process is completed, leaving the skin soft and smooth," the company claims. The product is offered in a 4.75 oz. clear tube that has a green curved end and a flip-top cap. Shipping now, both products carry a suggested retail price of $4.99 each

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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