Beiersdorf
This article was originally published in The Rose Sheet
Executive Summary
Extending Nivea Shower & Bath line with 2 in 1 Cleanser & Moisturizer, which "combines the cleansing power of a shower gel and the moisturizing properties of Nivea skin care lotion" in one formula, the company says. Packaged in a 7.5 oz. white bottle with a cobalt blue flip-top cap, the product contains jojoba and soybean oils for moisturizing. The Nivea Shower & Bath line also is adding Moisturizing Body Scrub, a green gel containing white cleansing beads and green moisturizer beads that "melt as the exfoliating process is completed, leaving the skin soft and smooth," the company claims. The product is offered in a 4.75 oz. clear tube that has a green curved end and a flip-top cap. Shipping now, both products carry a suggested retail price of $4.99 each
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says