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KMART "EXTRAS" PROGRAM

This article was originally published in The Rose Sheet

Executive Summary

KMART "EXTRAS" PROGRAM is "intended to communicate to our customers, through in-store signing, television and print media, that you can expect something 'extra' at Kmart," the company said. Scheduled to kick off Sept. 18, the program begins with circulars in Sunday newspapers and stores and TV ads. The products featured in the program will include H&BAs and OTCs such as Maybelline lipstick and mascara, Little Ones baby shampoo, baby oil, baby powder and baby lotion, Bristol-Myers Squibb's Ban deodorant and antiperspirant and Warner-Lambert's Listerine Fresh Burst Mouthwash. The Maybelline products will be available at 35% off regular prices, and two 3.5 oz. Ban products will be offered for $6.
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