OTC ANTIMICROBIAL PRODUCT EFFICACY TESTING PROCEDURES
This article was originally published in The Rose Sheet
Executive Summary
OTC ANTIMICROBIAL PRODUCT EFFICACY TESTING PROCEDURES proposed by FDA "are not appropriate for measuring the efficacy of many consumer,...institutional and industrial antimicrobial products currently available over-the-counter," a coalition of industry associations told FDA in an Aug. 25 letter. Written in response to the June 17 antimicrobial tentative final monograph, the letter from the Nonprescription Drug Manufacturers Association, the Cosmetic, Toiletry and Fragrance Association and the Soap and Detergent Association asks FDA to extend deadlines for submitting comments and data on the TFM by six months.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says