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ANN TAYLOR ENTERING FRAGRANCE MARKET

This article was originally published in The Rose Sheet

Executive Summary

ANN TAYLOR ENTERING FRAGRANCE MARKET with destination, a women's scent that is designed to fit with Ann Taylor's "layering and head-to-toe wardrobing philosophy," the company said. The destination line including fragrance, bath and body products was introduced the week of Sept. 19 in the 240 Ann Taylor doors nationwide. The stores had been previewing a miniature cologne spray priced at $6.50 for the last month and a half.
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