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CHESE-POND'S BACKING AHA LOTION FOR LEGS & FEET WITH $8 MIL. TV

This article was originally published in The Rose Sheet

Executive Summary

CHESE-POND'S BACKING AHA LOTION FOR LEGS & FEET WITH $8 MIL. TV spending for the new Vaseline Intensive Care lotion from its December launch through March. The television ads for Smooth Legs & Feet Lotion will continue the Vaseline brand's "Skin Science Updates" series featuring Joan Lunden. The lotion will be marketed in approximately 20,000 mass merchandise and supermarket doors.
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