Sanofi Beaute, Inc.
This article was originally published in The Rose Sheet
Executive Summary
Pierre Berlancourt is named president and CEO of the New York City-based company. He will retain his duties as director of resources for Paris-based Sanofi Beaute, S.A. and will be based in Paris. Berlancourt came to Sanofi Beaute in 199 when the firm acquired Yves Saint Laurent Parfums; he was with YSL for four years. Prior to serving with YSL, he spent 22 years in manufacturing at P&G. Berlancourt succeeds Lawrence Aiken, who had held the post since 1989. Previously, he was U.S. president and chief operating officer at Parfums Givenchy. Aiken commented that he decided to resign from Sanofi "some time ago," but wanted to stay through the September launch of Champagne in the U.S. He added that he plans to continue working in the beauty industry. Donald Loftus will remain Sanofi Beaute, Inc. exec VP and chief operation officer, reporting to Berlancourt
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says