TaUT by Leonard Engelman
This article was originally published in The Rose Sheet
Executive Summary
Promotions offered to retailers for its recently launched Hydrating Moisture Gel include 25 free .25 oz. samples with the purchase of six jars, as well as a 15% discount on future purchases. The gel contains liposomes and goes on "with no pore-clogging residue." Offered in a 1 oz. frosted white jar with black lettering, turquoise graphics and a black lid, the gel is available through health food and beauty supply stores and via a toll-free number. TaUT launched its Aqua Essence Hydrating Spray in July and the rest of the 8-SKU TaUT line bowed in 1991 ("The Rose Sheet" July 18, Marketing in Brief)
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says