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TaUT by Leonard Engelman

This article was originally published in The Rose Sheet

Executive Summary

Promotions offered to retailers for its recently launched Hydrating Moisture Gel include 25 free .25 oz. samples with the purchase of six jars, as well as a 15% discount on future purchases. The gel contains liposomes and goes on "with no pore-clogging residue." Offered in a 1 oz. frosted white jar with black lettering, turquoise graphics and a black lid, the gel is available through health food and beauty supply stores and via a toll-free number. TaUT launched its Aqua Essence Hydrating Spray in July and the rest of the 8-SKU TaUT line bowed in 1991 ("The Rose Sheet" July 18, Marketing in Brief)
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