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Wella

This article was originally published in The Rose Sheet

Executive Summary

Extending nine-color Midway Couture International Deposit Only Acid Haircolor line with the Red Temptations collection, consisting of three shades -- Bordeaux, Chestnut Red and Bronze Fire. The line is ammonia-free and is "ideal for color-shy clients," the company says, since it "does not alter the natural pigment" and will not "create undertones or fade off tone." With the purchase of two tubes of each of the three new red shades and two Conditioning Glossers, there is a gift of a Conditioning Color Activator, Wella processing timer, swatch book with three new shades, tent card, techniques brochure and a $5 coupon off the next purchase of 12 tubes of the haircolor. The colors are available now in salons nationwide
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