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Freeman Cosmetic

This article was originally published in The Rose Sheet

Executive Summary

Botanical hair care line is adding Shine Serum, which adds shine and "tames frizzy and coarse, dry hair," and Hawaiian Mango Conditioner, which "'energizes' hair with lush volume and bounce," according to the company. The launch of the products, which are currently shipping to mass market, drug and food chain stores, will be accompanied by television, radio and print ads. The products also will be mentioned in Freeman's Rose Parade Extravaganza retail promotion and consumer sweepstakes. Shine Serum, in a 2 oz. glass pump bottle, and Hawaiian Mango Conditioner, in a 16 oz. plastic bottle, each sell for $3.99
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