Lancaster
This article was originally published in The Rose Sheet
Executive Summary
Lancaster USA VP Fragrance Marketing David May is appointed senior VP fragrance marketing for Lancaster Group Worldwide, a newly-created position. May is now responsible for international marketing for the Chopard, Davidoff, Joop! and Bogner brands and reports to Lancaster Group Worldwide Exec VP Michael Forster. Filling May's previous post is Bradley Friedrich will oversee for domestic marketing, advertising and public relations functions for the Chopard, Davidoff, Joop! and Jil Sander brands, and will report to President and CEO Richard Hartigan
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says