Chanel
This article was originally published in The Rose Sheet
Executive Summary
Formule Intensive Day Lift adding Plus formulas for day and night with alpha and beta hydroxy acids and "pre-vitamin" A in April. Formule Intensive Day Lift Plus also includes a sunscreen and has an SPF 8. The daytime product, available as a lotion, oil-free lotion and cream, is said to "diminish the appearance of aging dark spots," "improve and refine skin texture," and "reveal younger-looking skin." Creme Parfaite Night Lift Plus is designed to "address the appearance of lines and wrinkles, loss of firmness and lack of moisture," Chanel says. The Day Lift Plus product is $48.50 for 1 oz., and the nighttime treatment is $68.50 for 1.7 oz. Bowing in May are Douceur Lactee Total Cleansing Milk and Savon Extreme Purete Oil Relief Purifying Bar and Gentle Purifying Bar. The 6.8 oz. Cleansing Milk is $32.50, and the Purifying Bars are $22.50 each
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says