Clarins
This article was originally published in The Rose Sheet
Executive Summary
Perfecting Cream-Mask is Clarins' first fruit acid skin treatment. When used as a mask, the product helps to diminish signs of fatigue and to boost appearance of the skin, the firm says. When applied as a cream, it helps to smooth skin texture or to progressively revitalize the skin. Both uses offer "the benefits of gentle exfoliation without risk of skin irritation," Clarins says. The product is recommended for all skin types. In stores in February, the 1.7 fl. oz. jar sells for the suggested retail price of $35
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says