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Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Aramis is introducing its first New West skin treatment product, Up Up & Away alpha-hydroxy moisturizer with SPF 7, nationwide in November. Designed for men and women, Up Up & Away features the unisex New West for Us fragrance and is said to "gently restore brightness and tone," while "calm[ing] even the most sensitive or irritated skin." Ingredients include cactus extract, grapefruit, eucalyptus and birch leaf among other fruit and herbal ingredients. Suggested retail price is $17.50 for the 1.7 oz. flip-top tube
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