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Paul Mitchell

This article was originally published in The Rose Sheet

Executive Summary

Hair Repair Treatment and Super-Charged Conditioner are being offered by John Paul Mitchell Systems in new "advanced formulas." Hair Repair "hair reconstruction treatment...strengthens and repairs hair that has been stressed by daily routines, neglect, over-processing or the sun," the firm says. Super-Charged Conditioner is an "ultra-rich, super moisturizing treatment designed for hair that demands extra conditioning on a daily or weekly basis," the company notes. The formula combines "intense" moisturizing ingredients with new conditioning agents. Available in salons, the hair repair and conditioner are offered in 2 oz. travel sizes for $5.50 and $4.95, respectively, and 16 oz. sizes for $24.95 and $22, respectively. In addition, a 6 oz. Hair Repair is $9.95, and a 4 oz. conditioner is $7.95. The suggested retail prices have remained the same with the reformulation, but the 6 oz. size replaces a 5.5 oz. tube that previously was sold for the same price

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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