PARLUX RECONFIGURATION REACTIVATES SALES WITH 65.8% INCREASE
This article was originally published in The Rose Sheet
PARLUX RECONFIGURATION REACTIVATES SALES WITH 65.8% INCREASE to $7.6 mil. in the FY 1995 second quarter (ended Sept. 30), compared to $4.6 mil. in the year-earlier period, the company reported in a Nov. 14 filing of unaudited figures with the Securities and Exchange Commission. The Pompano Beach, FL-based company has recently reconfigured its fragrance product lineup with the June acquisition of worldwide marketing and distribution rights for the Fred Hayman Beverly Hills scents -- 273 for women and men,...with Love and Fred Hayman's Touch -- and the introduction of three new fragrances in April; those moves were preceded by the decision to discontinue the Joan Collins and Anne Klein fragrances.
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