PARLUX RECONFIGURATION REACTIVATES SALES WITH 65.8% INCREASE
This article was originally published in The Rose Sheet
Executive Summary
PARLUX RECONFIGURATION REACTIVATES SALES WITH 65.8% INCREASE to $7.6 mil. in the FY 1995 second quarter (ended Sept. 30), compared to $4.6 mil. in the year-earlier period, the company reported in a Nov. 14 filing of unaudited figures with the Securities and Exchange Commission. The Pompano Beach, FL-based company has recently reconfigured its fragrance product lineup with the June acquisition of worldwide marketing and distribution rights for the Fred Hayman Beverly Hills scents -- 273 for women and men,...with Love and Fred Hayman's Touch -- and the introduction of three new fragrances in April; those moves were preceded by the decision to discontinue the Joan Collins and Anne Klein fragrances.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says