Zenue
This article was originally published in The Rose Sheet
Executive Summary
Adding oil- and fragrance-free body and facial moisturizers and a facial scrub with AHAs in March. Alpha Hydroxy Body Moisturizer, containing an 8% alpha hydroxy complex combined with botanical extracts and vitamins B, C and E, "accelerates the emergence of younger, healthier skin cells," the firm says. Alpha Hydroxy Facial Moisturizer contains the same AHAs and vitamins as the body product and additional botanical extracts including cucumber and comfrey. Renewing Facial Scrub's pro-vitamin B complex, cucumber and allantoin help store the skin's moisture balance and absorb excess oil, Zenue says. The 6 oz. tube of body moisturizer and facial moisturizer in a 2 oz. jar are $8.50 each. The 4 oz. facial scrub is $6.50. All products will also be available in 1 oz. trial sizes for $1.99
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says