This article was originally published in The Rose Sheet
Body Wash, the first bath product in the AHA line, will begin shipping in March in Dry and Normal skin formulas, each available in Peach and Sea Mist scents, Neoteric Cosmetics says. Formulated with 4% glycolic acid, the body wash "helps increase skin's own ability to absorb and retain natural moisture" and results in "clean, soft, younger-looking skin," the company claims. A $5 mil. TV and print campaign will support the product during its launch period from April through June
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review