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Alpha Hydrox

This article was originally published in The Rose Sheet

Executive Summary

Body Wash, the first bath product in the AHA line, will begin shipping in March in Dry and Normal skin formulas, each available in Peach and Sea Mist scents, Neoteric Cosmetics says. Formulated with 4% glycolic acid, the body wash "helps increase skin's own ability to absorb and retain natural moisture" and results in "clean, soft, younger-looking skin," the company claims. A $5 mil. TV and print campaign will support the product during its launch period from April through June
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