FDA campus plan
This article was originally published in The Rose Sheet
Executive Summary
Completion of offices for the Center for Food Safety and Applied Nutrition at an as-yet-undetermined site in Prince George's County is expected in 2001 under Phase 2 of the FDA campus project. The campus will also house the Center for Veterinary Medicine. The first phase is the completion of the Center for Drug Evaluation and Research at the Montgomery County campus, which is likely to be located in Clarksburg, MD along with the Office of Regulatory Affairs and centers for biologics and medical devices. In Phase 3, the Center for Medical Devices and Radiological Health facilities are slated to be finished in April 2001. Phase 4 will focus on completing offices and labs for the Center for Biologics Evaluation and Research in April 2002. In the final phase (5), the Office of the Commissioner is scheduled to be established in April 2003. The total projected cost of consolidating FDA is $890 mil
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says