This article was originally published in The Rose Sheet
Firm supporting its recently launched men's Alpha Hydrox After Shave Oil-Free Gel, Lotion and Sensitive Skin Lotion with a $5 mil. TV and print ad campaign running from February through June. The TV ads will feature a man using the products and discussing their benefits. The print ads will run in both women's and men's magazines. Promotions will include direct mail samples to men and women and literature and sample mailing to 40,000 dermatologists, doctors and pharmacists. The aftershave products launched in 25,000 mass market doors in November ("The Rose Sheet" May 30, p.3)
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