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Marketing in Brief: Del Labs

This article was originally published in The Rose Sheet

Executive Summary

Del Labs: Natural Glow Naturally Matte Liquid Makeup, Pressed Powder and Powder Blush provide "the option of greater coverage with a flawless matte finish," the firm states. Liquid Makeup in six shades including Natural Ivory and Warm Honey is priced at $3.85 for 1 oz. Pressed Powder, available in Naturally Light, Naturally Medium and Naturally Dark, is $3.35 and Powder Blush, in four "nature-inspired" colors including Terra Cotta and Plum Wood, is $3.50. Del also extends Naturistics Alpha Natural Skin Renewal skin care line with Foaming Cleanser, Facial Soap and Facial Mask. The 6 oz. Foaming Cleanser is priced around $5, the 4 oz. Facial Soap will retail for under $2.50 and the 4 oz. Facial Mask for about $4.25. The products will be on-counter in late February...
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