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Marketing in Brief: Giorgio Beverly Hills

This article was originally published in The Rose Sheet

Executive Summary

Giorgio Beverly Hills: Wings For Men Shower Gel "offers the benefits of superb, all-over body cleansing without the harsh ingredients often found in soap," the P&G subsidiary says. Another ancillary product, Soothing After Shave Gel forms a "non-greasy, protective layer" on the skin to guard against environmental damage, the firm adds. Both line extensions contain allantoin, an "anti-irritant that soothes and softens the skin"; vitamin A; and vitamin E and panthenol to moisturize, Giorgio says. On-counter in April, the 6.7 oz. shower gel and 3.4 oz. after shave gel will sell for $20 and $22, respectively...
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