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ADA calling for OTC tooth whiteners video return/destruction under settlement with CCA.

This article was originally published in The Rose Sheet

Executive Summary

ADA CALLING FOR OTC TOOTH WHITENER VIDEO RETURN/DESTRUCTION under a settlement with CCA Industries entered before New York Southern District Court Judge Kimba Wood Jan. 31. The settlement ends a lawsuit filed by CCA charging the American Dental Association with false advertising, commercial disparagement and unfair competition for distributing a video news release questioning the safety of at-home tooth whitening systems containing hydrogen peroxide and other oxygenating agents while showing CCA's Plus+White products, which do not contain these ingredients. The video was distributed to about 700 television stations Dec. 2 ("The Rose Sheet" Nov. 28, p. 1).
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