In Brief: Church & Dwight
This article was originally published in The Rose Sheet
Executive Summary
Church & Dwight: Elects Robert Davies corporate VP and president of its Arm & Hammer Division, which markets Arm & Hammer brand personal care products including toothpastes and deodorants. Davies will help to get the Arm & Hammer Division "back on track," Church & Dwight says. He reports to Chairman and CEO Dwight Minton. Davies replaces William Egan, who resigned in October to become exec VP of Skin and Hair Worldwide at J&J. Davies' most recent position was president and CEO of California Home Brands, a canning company. Prior to that, he worked at Church & Dwight from 1969 to 1984, advancing from VP-marketing to president and chief operating officer...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says