HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

L'Oreal Exuberance semi-permanent hair color targets 12 to 24 year-olds.

This article was originally published in The Rose Sheet

Executive Summary

L'OREAL TARGETING 12-24 YEAR-OLDS WITH EXUBERANCE HAIR COLOR, the firm's first haircoloring product geared toward that age group. The semi-permanent color foam mousse is designed for young, first-time hair color users and women who are not concerned about gray hair coverage, L'Oreal said. The product is currently shipping and will be available nationally in 25,000 drug, food and mass market doors in the spring. Exuberance is the Cosmair division's second semi-permanent hair color; its first, Avantage, is designed to "gently cover gray" and "revitalize" natural hair color, L'Oreal stated.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS001290

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel