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Marketing in Brief: Clinique

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Self-Tanning Face Formula Skin Types I/II for fair, drier skin and III/IV for darker, oilier skin are launching in May. The products include dihydroxyacetone, which works by temporarily "painting" amino acids into skin without penetration, the Estee Lauder division says. The lotions also include alpha bisabolol to calm and soothe skin, malvacae extract to moisturize, and spherical hollow nylon beads that absorb oil. The self-tanners are priced at $14.50...

Clinique: Self-Tanning Face Formula Skin Types I/II for fair, drier skin and III/IV for darker, oilier skin are launching in May. The products include dihydroxyacetone, which works by temporarily "painting" amino acids into skin without penetration, the Estee Lauder division says. The lotions also include alpha bisabolol to calm and soothe skin, malvacae extract to moisturize, and spherical hollow nylon beads that absorb oil. The self-tanners are priced at $14.50....

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