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Marketing in Brief: Elizabeth Arden

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden: Firm extends Flawless Finish foundations with three SPF 10 formulas, available March 15. Hydro Light Foundation contains ceramides to "fortify and replenish the skin's moisture barrier," Arden says. "Self adjusting" Everyday Makeup "provides balanced moisture where and when it's needed," and Complete Control Matte Makeup's oil-control system "helps absorb oil in problem areas." All three foundations are available in 12 shades including Vanilla, Toasty Rose and Bronzed Beige. The 1 oz. Hydro Light is priced at $30, and 1 fl. oz. Everyday and Complete Control Matte Makeup each sell for $25...
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