Marketing in Brief: Parfums de Coeur
This article was originally published in The Rose Sheet
Executive Summary
Parfums de Coeur: Designer Impostors version of Calvin Klein's cK one -- U You unisex spray cologne -- is $9.50 for 2 oz. Ocean Beach, the Darien, CT-based firm's imitation of Elizabeth Arden's Sunflowers, is $5.10 for 1 oz. spray cologne and $3.50 for 2.5 oz. fragrance body spray. U You ships Feb. 15 and Ocean Beach, April 15. Parfums de Coeur also is adding Hall of Fame spray cologne, a version of Cosmair's Ralph Lauren fragrance Polo Sport, to its Designer Imposters for Men line. Available now, a 2 oz. bottle retails at $1.95. In 1995, the company plans to spend $9 mil. on national TV ads for its collection of women's scents and $2.2 mil. on ads for its men's line...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says