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Marketing in Brief: Parfums de Coeur

This article was originally published in The Rose Sheet

Executive Summary

Parfums de Coeur: Designer Impostors version of Calvin Klein's cK one -- U You unisex spray cologne -- is $9.50 for 2 oz. Ocean Beach, the Darien, CT-based firm's imitation of Elizabeth Arden's Sunflowers, is $5.10 for 1 oz. spray cologne and $3.50 for 2.5 oz. fragrance body spray. U You ships Feb. 15 and Ocean Beach, April 15. Parfums de Coeur also is adding Hall of Fame spray cologne, a version of Cosmair's Ralph Lauren fragrance Polo Sport, to its Designer Imposters for Men line. Available now, a 2 oz. bottle retails at $1.95. In 1995, the company plans to spend $9 mil. on national TV ads for its collection of women's scents and $2.2 mil. on ads for its men's line...
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