Peer reviews of risk assessments would be required for "major" rules under HR 9.
This article was originally published in The Rose Sheet
Executive Summary
RISK ASSESSMENTS PEER REVIEW WOULD BE REQUIRED UNDER HR 9, Title III of the "Job Creation and Wage Enhancement Act," a part of a broad effort by House Republicans to decentralize and reduce the power of the federal government and increase the accountability of federal officials. Part of the House Republican "Contract With America," the measure was introduced Jan. 4 by Rep. Bill Archer (R-TX). Under Title III, which addresses risk assessment and cost benefit analyses for new regulations, each agency would be required to create peer review panels to consider "any significant risk and cost assessment" prepared in connection with any "major rule."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says