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Dep predicting 7% sales decline in the second quarter due to Agree and Halsa.

This article was originally published in The Rose Sheet

Executive Summary

DEP PREDICTING 7% SALES DECLINE IN THE SECOND QUARTER (ended Jan. 31) to approximately $31 mil., and a net loss of between 10 [cents] and 15 [cents] per share, the Los Angeles-based company announced Feb. 8. In the year-earlier quarter, Dep recorded a net loss of 70 [cents] a share. The firm continues to attribute its losses to the Agree and Halsa hair care brands, acquired from S.C. Johnson in 1993 ("The Rose Sheet" July 19, 1993, p. 10). Dep filed suit against S.C. Johnson in March for allegedly damaging the brands' North American market before selling them to Dep ("The Rose Sheet" March 14, p. 4). The trial date has been set for Sept. 12.

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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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