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Marketing in Brief: Pacific World

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

Pacific World: Costa Mesa, CA-based firm's five-SKU Nailene Professional Solutions nail care products will be featured in print ads in People magazine throughout 1995. The line, which consists of Deep Conditioning Soak, Advanced Cuticle Exfoliator, Nail Hardening Cream, Easy Manicure set and Incredible Strength nail bonder, also will be promoted with couponing. Available in stores now, pricing for the line ranges from $3.95 to $5.99...

Pacific World: Costa Mesa, CA-based firm's five-SKU Nailene Professional Solutions nail care products will be featured in print ads in People magazine throughout 1995. The line, which consists of Deep Conditioning Soak, Advanced Cuticle Exfoliator, Nail Hardening Cream, Easy Manicure set and Incredible Strength nail bonder, also will be promoted with couponing. Available in stores now, pricing for the line ranges from $3.95 to $5.99....
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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