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In Brief: Geoffrey Beene

This article was originally published in The Rose Sheet

Executive Summary

Geoffrey Beene: Toronto-based Bedford Capital Financial agrees to acquire worldwide rights to the fragrances from Sanofi S.A. The international merchant banking firm is establishing a Geoffrey Beene Parfums division through its partnership with Miami, FL-based French Fragrances, the U.S. distributor of mass scents such as Watt and Cafe. Geoffrey Beene Parfums plans to increase distribution of the men's scents Flannel and Bowling Green -- currently available in 2,300 department store doors -- to 5,000 doors within the next two years. The company also intends to launch Geoffrey Beene's women's scent Chance beyond the single Saks Fifth Avenue door in which it bowed last fall...
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