In Brief: Gillette
This article was originally published in The Rose Sheet
Executive Summary
Gillette: Exec VP-International Group Michael Hawley, 57, is next in line for the firm's top spot with his promotion to president and chief operating officer, effective April 20. Alfred Zeien, 64, will continue as chairman and CEO "beyond his normal retirement date," the firm says. Hawley will be succeeded by Group VP-Latin America, International Group Robert King, whose replacement has not yet been named. Also effective April 20, Joel Davis, currently president of Gillette's Stationery Products Group, will assume the newly created post of corporate senior VP-Corporate Planning and Development. Senior VP-North Atlantic Group Robert Hanafee will take over Davis' vacated spot; Hanafee's successor has not been named. Separately, Gillette plans to declare a 2 for 1 stock split at the stockholder's meeting "in recognition of the sustained rapid growth" of its sales and earnings, which were $6.07 bil. and $693.6 mil., respectively, in 1994 ("The Rose Sheet", Jan. 30, p. 11)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says