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Lancaster Group USA promoting Joop! Nightflight with free long-distance service.

This article was originally published in The Rose Sheet

Executive Summary

LANCASTER JOOP! NIGHTFLIGHT MEN'S SCENT SOARING INTO THE U.S. in 1,500 doors in May, two-and-a-half years after its introduction in Europe. Nightflight is the third fragrance to be launched under the Wolfgang Joop name in the U.S. Lancaster Group USA introduced Joop! pour Femme, and Joop! Homme in 1992.

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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