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Marketing in Brief: Gillette

This article was originally published in The Rose Sheet

Executive Summary

Gillette: Pink Grapefruit Essence Shampoo and Conditioner, the latest additions to White Rain Essentials hair care, provide "fatigue-beating and energizing effects," the company says. The shampoo "provides luxurious fullness; yet it's gentle enough to use everyday," and the conditioner contains panthenol, which "penetrates hair fibers to add fullness and manageability," Gillette states. In stores now, 11 oz. bottles are $1.29 each. Teen-targeted White Rain Essentials bowed in November 1992, and also is available in strawberry, coconut, apple and peach scents...
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