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Revlon new Mass Cosmetics division is headed by Exec VP and GM Kathy Dwyer.

This article was originally published in The Rose Sheet

Executive Summary

REVLON MASS COSMETICS DIVISION COMBINES ALMAY with the company's former Cosmetics, Treatment and Fragrances sector, which includes brands such as ColorStay and Charlie. The consolidation is part of a larger restructuring effort under which the company's two consumer products segments -- Revlon North America and Revlon International -- are being united into Revlon Consumer Products Worldwide ("The Rose Sheet" Feb. 13, In Brief). Revlon Consumer Products Worldwide consists of the Mass Cosmetics and Beauty Care businesses, as well as various country and regional units, finance units, Sales Worldwide, Department Stores, R&D, Operations Worldwide, Creative Services, Market Research and Development and PR.
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