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CyberShop putting Compar's XS Elle scent on-line in the U.S. in March.

This article was originally published in The Rose Sheet

Executive Summary

CYBERSHOP BRINGING COMPAR's XS ELLE SCENT ON-LINE IN THE U.S. in April, marking the first time that a fragrance is being launched via an on-line shopping service, the Montclair, NJ-based electronic retailer said. Paco Rabanne's XS Elle bowed in France Nov. 8 and will debut in 1,200 U.S. doors in the fall ("The Rose Sheet" Nov. 14, Marketing in Brief). The Paco Rabanne brands are distributed in the U.S. by New York City-based Compar.



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