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Marketing in Brief: Smith & Vandiver

This article was originally published in The Rose Sheet

Executive Summary

Smith & Vandiver: Firm expands its Back To Basics collection with Moisturizing Perfume Mist "for the fragrance fancier who dislikes the skin drying effects of traditional perfumes," the Watsonville, CA-based company says. Available in 16 scents including Petals, Wild Hibiscus, Seashore and Mango, a 30 ml glass atomizer is $12.50 suggested retail...

Smith & Vandiver: Firm expands its Back To Basics collection with Moisturizing Perfume Mist "for the fragrance fancier who dislikes the skin drying effects of traditional perfumes," the Watsonville, CA-based company says. Available in 16 scents including Petals, Wild Hibiscus, Seashore and Mango, a 30 ml glass atomizer is $12.50 suggested retail....

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