In Brief: Oregon VOCs
This article was originally published in The Rose Sheet
Executive Summary
Oregon VOCs: State proposes rule setting maximum allowable volatile organic compound (VOC) by-weight levels for consumer products sold in the Portland area. Personal care products regulated under the proposed rule, which would go into effect Jan. 1, include hairsprays, hair mousses, hair styling gels, nail polish removers, shaving creams, antiperspirants and deodorants. Limits proposed for these products are unchanged from the state's draft rule issued Oct. 31 ("The Rose Sheet", Nov. 7, p. 2). The state will hold a public hearing for the proposed rule March 22, and written comments will be accepted through March 23...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says